Leora Hadas

Authorship as Promotional Discourse in the Screen Industries

Selling Genius

• Broschiertes Buch

Produktbeschreibung

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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Produktdetails

• Routledge Studies in Media and Cultural Industries
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 210
• Erscheinungstermin: 1. August 2022
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 330g
• ISBN-13: 9780367504045
• ISBN-10: 0367504049
• Artikelnr.: 65891844

Autorenporträt

Dr. Leora Hadas is an Assistant Professor at the Department of Cultural, Media and Visual Studies at the University of Nottingham. Her research has been published in Cinema Journal and Critical Studies in Media Communication. Research interests include media industries and production cultures, promotion and paratexts, and sustainability in media production

Inhaltsangabe

Chapter One: The author in promotion; Chapter Two: Into the authorship
matrix: Promotional authorship in the franchise blockbuster; Chapter Three:
'Starry-eyed, tough-as-nails': The television showrunner as auteur and as
brand; Chapter Four: Opening the branding bottleneck: New models of
promotional authorship; Chapter Five: Welcome to the team: promotional
authorship in the video game industry; Chapter Six: Conclusion: The undying
author