Liz Yeomans

Public Relations as Emotional Labour (eBook, ePUB)

TBC

• Format: ePub

Produktbeschreibung

Inextricably linked to neoliberal market economies, Public Relations' influence in our promotional culture is profound. Yet many aspects of the profession are under-researched, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 238
• Erscheinungstermin: 4. Juni 2019
• Englisch
• ISBN-13: 9781317417316
• Artikelnr.: 56928088

Autorenporträt

Liz Yeomans was Reader in Public Relations and Communication at Leeds Business School, Leeds Beckett University, UK, until her retirement in January 2018. She continues to supervise doctoral work and is a peer reviewer for journals in the fields of public relations and communication management. She remains interested in the emotional dimension of organisations and public relations' role in society and culture, which continues to influence her research and writing projects.

Inhaltsangabe

1. Introduction and guide to chapters. 2. Emotional labour in a global
context: a framework. 3. Promotional culture and the 'market' for emotional
labour in public relations. 4. Interrogating the 'pink ghetto': gender and
public relations. 5. 'Skilled emotion workers': PRPs' emotion management in
everyday professional relationships. 6. Professional relationships in
public relations: agency directors' perspectives of emotion management. 7.
Conclusions. 8. Appendix: researching emotions: from theory to methodology.