A Balance Score Card for Restaurant Management
Linda-Maria Rycl
Broschiertes Buch

A Balance Score Card for Restaurant Management

A Control Tool for Efficient and Effective Management of the Gastronomy Industry

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A restaurant s success depends on many different factors of influence which can be summarized in four segments, the product, the place, the price and the promotion of a restaurant. Therefore, a successful restaurant concept needs to determine its product appearance as e.g. the qualification and productivity of its employees. It also has to consider the restaurant s location factors, the given room arrangement, the price quality spectrum as well as its image in order to convince customers of the restaurant s concept, thus generating sustainable success. In practice, many restaurants exhibit a h...