Raymond Boyle, Lisa W Kelly

The Television Entrepreneurs

Social Change and Public Understanding of Business

• Gebundenes Buch

Produktbeschreibung

Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Raymond Boyle and Lisa Kelly investigate how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 184
• Erscheinungstermin: 28. Februar 2012
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 440g
• ISBN-13: 9781409403227
• ISBN-10: 140940322X
• Artikelnr.: 45162546

Autorenporträt

Raymond Boyle is a Professor of Communications at the Centre for Cultural Policy Research at the University of Glasgow, UK Lisa W. Kelly is an AHRC Research Assistant at the Centre for Cultural Policy Research at the University of Glasgow, UK

Inhaltsangabe

Contents: Introduction
Part I Industry, Text and Media Discourse: Television, representation and social change
Continuity and change in the development of television's 'business entertainment format'
Risking it all: analyzing 'business entertainment formats'
Enterprise, society and cultural change. Part II Audiences, Television and the Entrepreneur: Understanding the audience: engaging with television
The television entrepreneur: representations and role models
Television business in the age of celebrity
Conclusion: knowledge, television and understanding business
Appendix
Bibliography
Index.