Strategical Product Development - Martini, Luis Gustavo
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A method for considering strategic objectives into product requirements has been created to provide alignment between customers and company, or in a more detailed perspective, between customer needs and company strategy. It also claims to manage both market and product requirements throughout the entire Product Development Process (PDP). The method intends to integrate both customer and company information, through the usage of the QFD Matrix "0". The Requirements Management Process (ReMP) guarantees the latter requirements management, e.g., that the product developed and delivered fulfils…mehr

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Produktbeschreibung
A method for considering strategic objectives into product requirements has been created to provide alignment between customers and company, or in a more detailed perspective, between customer needs and company strategy. It also claims to manage both market and product requirements throughout the entire Product Development Process (PDP). The method intends to integrate both customer and company information, through the usage of the QFD Matrix "0". The Requirements Management Process (ReMP) guarantees the latter requirements management, e.g., that the product developed and delivered fulfils customer needs selected by the QFD matrix "0".The implementation of this method and its correct utilization allows the integration between customers needs and senior managers necessities. Consequently, the likelihood of a company to develop a product that fulfils most of market requirements and company strategic objectives at the same time increases substantially.
Autorenporträt
Innovation manager at Natura, implementing strategy and innovation related projects for product development, supply chain and commercial model, among others. Master of Science in production engineering at the Aeronautical Technology Institute and Bachelor¿s degree in mechanical engineering at the University of São Paulo.