Robert E. Spekman, Lynn A. Isabella

Alliance Competence

Maximizing the Value of Your Partnerships

• Gebundenes Buch

Produktbeschreibung

Strategieexperten der angesehenen Darden School der University of Virginia verbinden in diesem Buch neue Forschungergebnisse mit topaktuellen Fallstudien von so bekannten Unternehmen wie IBM-Microsoft, Volvo-Renault und US Air-British Airways. Sie machen deutlich, daß das Schicksal eines internationalen Unternehmens von dessen Fähigkeit abhängt, strategische Allianzen einzugehen. Basierend auf einer fünfjährigen Studie über international tätige Unternehmen werden die wichtigsten Merkmale starker Allianzen analysiert. Kriterien hierfür sind z.B. der Sinn der Allianz, die Ausgewogenheit von Geschäfts- und zwischenmenschlichen Beziehungen, Störungen in der Allianz, der Lebenszyklus der Allianz und der kritische Rückblick ohne Schuldzuweisungen. Die Autoren erläutern darüber hinaus bewährte Methoden und Analyseverfahren zum Erkennen potentieller Verbündeter und zur Messung ihres Erfolges. Mit Fallbeispielen aus Europa, Asien, den USA und Kanada. Dieser Band ist der ideale Leitfaden für den Aufbau erfolgreicher Allianzen im globalen Umfeld.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 320
• Erscheinungstermin: 28. Dezember 1999
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 615g
• ISBN-13: 9780471330639
• ISBN-10: 0471330639
• Artikelnr.: 08705608

Autorenporträt

Robert E. Spekman, PhD, is a professor of business administration at the University of Virginia's Darden School. He has written or edited six books, including The Portable MBA, Third Edition, also from Wiley. Lynn A. Isabella, PhD, is an associate professor of business administration at The Darden School. Her articles have appeared in Harvard Business Review, Academy of Management Journal, and Organizational Dynamics. Thomas C. MacAvoy, PhD, is the professor emeritus of business administration at The Darden School. Previously, he was vice chairman and COO of Corning, Inc.

Inhaltsangabe

Alliance: A Set of Complex Interactions. Building Alliance Competence: New
Rules and New Approaches. Balancing Business and Relationships. The
Alliance Spirit. Alliance Static. Managing the Alliance over Time:
Possibilities and Pitfalls. Conflict Resolution and the No Blame Review.
Alliance Managers: Thinking and Seeing the World Differently. Building an
Alliance Competence. Special Topics in Alliances. Concluding Remarks.
Notes. Index.

Rezensionen

"A thoughtful, experience-based exploration of the subtleties and nuances that must be addressed when entering into complex alliance relationships. Required reading!" (Lawrence M. Small, President and COO, Fannie Mae)
"From global service enterprises to e-business start-ups, firms in the future will win or lose by how well they manage their alliance strategies. This book is a gold mine of valuable perspectives, useful advice, and practical checklists that will help you tilt the game in your favor. Read it and, more importantly, use it to develop your own alliance competence." (Benjamin Gomes-Casseres, Director, MBA Program, Brandeis University and author, The Alliance Revolution)
"This book gives us a frame for learning - in terms of basics, it's the best I've seen. A must-read for those seeking prosperous alliances!" (Dr. Stephan Kessel, Chairman of the Executive Board, Continental AG, Hannover)
"In this time when alliances are crucial to the organization, all partnersmust understand and commit to the success of the alliance. This book makes these issues clear and provides tools to achieve - a very valuable resource for anyone in the business world today."(William Mustain, President and CEO, Comdial Corporation)
"This book captures the essence of the opportunities and difficulties involved in using alliances as a strategic weapon. I heartily recommend it to anyone embarking on a strategic alliance strategy."(James R. Houghton, Chairman of the Board Emeritus, Corning Incorporated)