Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney and Sony. Sebastian Munden is a strategy and communications adviser, based in London, UK. He is also Chair of WRAP (The Waste & Resources Action Programme) and Chair of Ad Net Zero. He worked at Unilever for 30+ years applying the principles of business as a force for good, lastly as CEO of the UK and Ireland business.
Inhaltsangabe
Chapter 01: Welcome to Sustainable Advertising; Chapter 02: Greenwashing, and how to avoid it; Chapter 03: Getting our house in order; Chapter 04: Ad Production; Chapter 05: Ad Distribution; Chapter 06: Sustainable supply chain; Chapter 07: Quick wins, and long term success for media plans; Chapter 08: Events and awards; Chapter 09: Big Behaviour Changes; Chapter 10: Customer research insights; Chapter 11: What 'good' looks like now, and future; Chapter 12: Energy, travel, tourism; Chapter 13: Food, fashion, finance; Chapter 14: Measuring the industry's impact; Chapter 15: A rewarding profession and career; Chapter 16: Start your change journey here
Chapter 01: Welcome to Sustainable Advertising; Chapter 02: Greenwashing, and how to avoid it; Chapter 03: Getting our house in order; Chapter 04: Ad Production; Chapter 05: Ad Distribution; Chapter 06: Sustainable supply chain; Chapter 07: Quick wins, and long term success for media plans; Chapter 08: Events and awards; Chapter 09: Big Behaviour Changes; Chapter 10: Customer research insights; Chapter 11: What 'good' looks like now, and future; Chapter 12: Energy, travel, tourism; Chapter 13: Food, fashion, finance; Chapter 14: Measuring the industry's impact; Chapter 15: A rewarding profession and career; Chapter 16: Start your change journey here
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