In her artistic & engaging style, Maureen R OJ researches on social enterprise models which can impact on socio-economic development via the promotion of basketball(sports) in Cameroon (Africa). Her researches have shown that developed nations around the world for example England , have successfully used sports & social entrepreneurship as tools to achieve socio- economic development, human welfare, empowerment and economic stability. Hence her research proposes that these tools can equally be applied in Africa (Cameroon) to obtain similar results. In this book , the author uses the example of Cameroon to give highlights on the problems and organisational difficulties that plague the development of the sports sector and proposes a social enterprise model that could ensure the equal promotion of sports & socio-economic development in Africa (Cameroon).