Kenneth B. Kahn, Mayoor Mohan

Innovation and New Product Planning (eBook, PDF)

• Format: PDF

Produktbeschreibung

This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 270
• Erscheinungstermin: 28. Dezember 2020
• Englisch
• ISBN-13: 9781000327243
• Artikelnr.: 60542302

Autorenporträt

Kenneth B. Kahn, Ph.D., is a professor and the Dean of the Monte Ahuja College of Business at Cleveland State University, USA. Holding degrees in industrial engineering and marketing, his teaching and research interests address innovation, product management, and demand forecasting of current and new products.

Mayoor Mohan, Ph.D., is an Associate Professor of Marketing in the School of Business at Virginia Commonwealth University, USA. He is an award-winning instructor who teaches innovation and brand strategy, and whose research on these topics has been published in premier academic journals and featured in outlets like Forbes.

Inhaltsangabe

Preface. Part Titles and Overviews. PART I Product Planning at the Business
Unit Level 1 Innovation and Product Planning 2 Culture and People 3 Product
Planning Strategy and Process PART II The Front End of Innovation 4
Opportunity Identification and Market Planning 5 Concept Generation 6
Concept Evaluation PART III Formal Product Development 7 Technical
Development 8 Design 9 Commercialization and Launch PART IV Product
Management 10 Life Cycle Management 11 Brand Management 12 Global Product
Management PART V Supplementary Notes on Innovation and Product Planning
Note 1 What Is Innovation? Note 2 Agile (and Lean) Methods in Product
Development Note 3 Intellectual Property Note 4 Public Policy
Considerations Note 5 Business Entity Formation Note 6 New Product
Development Best Practices Index