Magali A Delmas, David Colgan

The Green Bundle

Pairing the Market with the Planet

• Broschiertes Buch

Produktbeschreibung

Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry.David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics.

Produktdetails

• Verlag: Stanford University Press
• Seitenzahl: 288
• Erscheinungstermin: 31. Juli 2018
• Englisch
• Abmessung: 226mm x 152mm x 28mm
• Gewicht: 476g
• ISBN-13: 9781503606418
• ISBN-10: 1503606414
• Artikelnr.: 49394127

Autorenporträt

Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry.David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics.

Inhaltsangabe

Introduction
1. What Sustainability Has Come to Mean
2. The Green Bundle
3. No Substitute for Quality
4. A Status Update
5. A Healthy Perspective
6. Put Money in Context
7. An Emotional Connection
8. The Pitfalls of Greenwashing
9. Sending a Clear Signal
Conclusion: Reaching the Convenient Environmentalist