Maggie Ying Jiang

Consumer Nationalism in China

Examining its Critical Impact on Multinational Businesses

• Gebundenes Buch

Produktbeschreibung

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Produktdetails

• China in the 21st Century
• Verlag: Anthem Press
• Seitenzahl: 174
• Erscheinungstermin: 14. Mai 2024
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 412g
• ISBN-13: 9781839982859
• ISBN-10: 1839982853
• Artikelnr.: 62224543

Autorenporträt

Maggie Ying Jiang is currently a tenured Associate Professor in the School of Social Sciences at UWA. Maggie's research interests and publications mainly include cross-cultural communication, social media, and public relations. She also conducts strategic communication training for a wide range of organizations.

Inhaltsangabe

Acknowledgments
1. Introduction
2. Consumerism and Modern China
3. Nationalism and the Great Rejuvenation of the Chinese Nation
4. Typology Study of Chinese Consumer Nationalism
5. Growing Risk for Multinational Businesses
6. Managing Risks (Consumer Nationalism Resilience Scale)
7. Conclusion
Appendix
Bibliography
Index