Development of organic food market in Poland - Jarczok-Guzy, Magdalena
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The book presents an assessment of the condition of the organic food market in Poland from the point of view of producers. The survey was conducted on a sample of 413 producers from Poland. Farmers assessed the condition of the Polish market and identified the largest barriers to its development. It turns out that the organic food market in Poland is still underdeveloped and faces numerous obstacles to development. The consumer is still unaware of the advantages of organic food and buys cheaper traditional food. According to Polish producers in Poland, it is necessary to increase the…mehr

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Produktbeschreibung
The book presents an assessment of the condition of the organic food market in Poland from the point of view of producers. The survey was conducted on a sample of 413 producers from Poland. Farmers assessed the condition of the Polish market and identified the largest barriers to its development. It turns out that the organic food market in Poland is still underdeveloped and faces numerous obstacles to development. The consumer is still unaware of the advantages of organic food and buys cheaper traditional food. According to Polish producers in Poland, it is necessary to increase the availability of organic food on store shelves and a marketing campaign promoting its consumption.
Autorenporträt
From 2017, she is an assistant at the Department of Public Finance at the University of Economics in Katowice. Previously she worked in the organic food branch. Author of publications in the field of marketing and public finances. She graduated at the University of Bielsko-Biäa and University of Economics in Katowice.