If you are a copywriter or just want to get comfortable in the profession, this book is for you. To become a sought-after specialist, to whom a queue of customers is lining up, it is not enough to write well. A copywriter knows how to look for clients and find a common language with them, quickly understand the task and grasp the right tone, build relationships so that customers are satisfied with the work and recommend it to their friends and acquaintances. It is also important to properly organize the working day, know the basics of time management, be able to work with criticism and not go crazy from the next edit. Maya Bogdanova, the founder of the Content School, tells how to learn this in her book, which helped many people to earn more in copywriting and do it with pleasure.
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