Textbook of Consumerism - Duraimanickam, Manimozhi
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Consumerism is a cultural model that promotes the aquisition of goods, and especially the purchase of goods, as a vehicle for personal satisfaction and economic stimulation. Consumerism is often confused with capitalism but the latter is an economic system, while the former is a pervasive cultural attitude. The noun consumerism refers to the theory that spending money and consuming goods is good for the economy. Opponents of consumerism suggest simple living is a more sustainable lifestyle and better for the environment.

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Produktbeschreibung
Consumerism is a cultural model that promotes the aquisition of goods, and especially the purchase of goods, as a vehicle for personal satisfaction and economic stimulation. Consumerism is often confused with capitalism but the latter is an economic system, while the former is a pervasive cultural attitude. The noun consumerism refers to the theory that spending money and consuming goods is good for the economy. Opponents of consumerism suggest simple living is a more sustainable lifestyle and better for the environment.
Autorenporträt
Dr.(Mrs.) K.Manimozhi, Professor, Dept.of Resource Management, Avinashilingam Deemed University, Coimbatore, India. 26 years of teaching and 31 years of Research Experience. Guided 20 M.Sc and 2 M.Phil and 2 Ph.D. and guiding 3 Ph.D, Published 24 articles,23 proceedings, 9 books,10 booklets 6 chapters. Completed 4 projects. Received 6 awards