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The Air Force is a complex organization operating within a complex, unpredictable environment. As such it needs a shared organizational vision to maximize its effectiveness. Members must be aware of the direction senior leaders would have their organization go. They must also be aware of the issues these leaders consider most important. Unfortunately, this is not currently the state in the Air Force. Members are generally unaware of their leaders' vision and are similarly ignorant of key issues. This is not the fault of the members. These deficits stem from shortcomings in the Air Force's communication plan. Communication plays a pivotal role in building shared vision. Good communication processes are necessary to reach all organizational members with important information.