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This book explores the marketing chain of British textile exports to South America and sheds light on South Americans' consumer behaviour.

Produktbeschreibung
This book explores the marketing chain of British textile exports to South America and sheds light on South Americans' consumer behaviour.
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Autorenporträt
Manuel Llorca-Jaña is a Fondecyt research fellow at the University of Chile and is currently a visiting lecturer in world economic history at the Universitat Pompeu Fabra (Department of Economics and Business). He has published articles in edited collections and in Business History and the Journal of Iberian and Latin American Economic History. He is also a regular contributor to the Oxford Dictionary of National Biography. Llorca-Jaña's Ph.D. thesis was short-listed for the Coleman Prize in 2011, awarded by the Association of Business Historians to the best Ph.D. thesis in business history. He has presented papers at diverse conferences in Paris, Milan, Utrecht, Venice, Barcelona, London, Leicester, Reading, Nottingham and Swansea.