Denzil Rankine, Marco Giberti

Reinventing Live

The Always-On Future of Events

• Gebundenes Buch

Produktbeschreibung

Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round' - all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry.

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Produktdetails

• Verlag: Anthem Press
• Seitenzahl: 176
• Erscheinungstermin: 18. Dezember 2020
• Englisch
• Abmessung: 209mm x 132mm x 15mm
• Gewicht: 296g
• ISBN-13: 9781785276927
• ISBN-10: 1785276921
• Artikelnr.: 60479659

Autorenporträt

Denzil Rankine is Founder and Executive Chairman of AMR International, the world's leading strategy consulting firm for the events industry.  Marco Giberti is Founder and CEO of Vesuvio Ventures. He is a successful entrepreneur and investor with 25 years' experience in media, technology and the events industry.

Inhaltsangabe

List of Exhibits
1. Introductions by the Authors
2. Summary
3. Events up to 2020
4. Why Events are Changing
5. Alternative Future Models for Events
6. Event Tech
7. The Online-Offline-Online Thesis
8. How to Navigate in the New World
9. How to Structure for Success in the New World
10. A Conversation between the Authors
Appendix 1. Case Study
Appendix 2. CEO Checklist-10 Things to Do
Appendix 3. Strategic Roadmap
Appendix 4. Digital Preparedness Self-Assessment Checklist
Index.