Marco Scalvini

Brand Activism

Advertising and the Ethics of Visibility

• Gebundenes Buch

Produktbeschreibung

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

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Produktdetails

• Routledge Critical Advertising Studies
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 118
• Erscheinungstermin: 20. Dezember 2024
• Englisch
• Abmessung: 143mm x 223mm x 14mm
• Gewicht: 248g
• ISBN-13: 9780367616618
• ISBN-10: 0367616610
• Artikelnr.: 71846756

Autorenporträt

Marco Scalvini is a Senior Lecturer in the Communications and Media Programme at the London College of Communication at the University of the Arts London, UK.

Inhaltsangabe

Acknowledgements
Chapter 1: Media, Marketing, and Morality: The Ethics of Brand Activism in
Public Discourse
Chapter 2: The Taxonomy of the Activist Brand: Visionary, Sensitive, and
Reflexive Brands
Chapter 3: Digital Dilemmas: Brand Activism in the Age of Algorithmic
Influence
Chapter 4: Aligning Corporate Morality: The Challenges of Brand Activism
and Consumer Trust
Chapter 5: The Ethical Responsibility of Visibility
Index