Marcos Rivera

Street Pricing

A Pricing Playlist for Hip Leaders in B2B SaaS

• Gebundenes Buch

Produktbeschreibung

Pricing expert Marcos Rivera delivers a refreshing and practical playbook to help SaaS leaders develop a pricing strategy that helps them grow.

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Produktdetails

• Verlag: Coral Jones
• Seitenzahl: 296
• Erscheinungstermin: 16. August 2022
• Englisch
• Abmessung: 229mm x 152mm x 21mm
• Gewicht: 603g
• ISBN-13: 9781737528005
• ISBN-10: 1737528002
• Artikelnr.: 64230854

Autorenporträt

Marcos Rivera is the founder and CEO of Pricing I/O, a boutique expertise practice helping B2B Technology companies unlock growth with Monetization. Prior to starting Pricing I/O, Marcos was a best practice leader for Vista Equity Partners in the value creation areas of product management and pricing. Throughout his 20-year software career, Marcos held several product leadership roles, led numerous mergers and acquisition investments, and experienced two successful exits. He holds a BS in Management Science and MBA from the University of California, San Diego. Marcos coaches SaaS Founders worldwide, is a frequent speaker, guest lecturer, investor, and adviser to startups and is based in San Diego. At Pricing I/O, we show B2B SaaS businesses how to rethink their monetization and achieve game-changing growth.