Derek Hansen, Ben Shneiderman, Marc A. Smith, Itai Himelboim

Analyzing Social Media Networks with NodeXL (eBook, ePUB)

Insights from a Connected World

• Format: ePub

Produktbeschreibung

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.

This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.

• Walks users through NodeXL while also explaining the theory and development behind each step
• Demonstrates how visual analytics research can be applied to SNA tools for the mass market
• Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram
• Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/

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Produktdetails

• Verlag: Elsevier Science & Techn.
• Seitenzahl: 248
• Erscheinungstermin: 8. Mai 2019
• Englisch
• ISBN-13: 9780128177570
• Artikelnr.: 56760601

Autorenporträt

Derek L. Hansen is an associate professor in the Information Technology program at Brigham Young University. Prior to that he was at the University of Maryland's iSchool where he directed the Center for the Advanced Study of Communities and Information and was a member of the Human Computer Interaction Lab. Dr. Hansen completed his PhD from the University of Michigan's School of Information where he was an NSF-funded interdisciplinary STIET Fellow focused on understanding and designing effective online socio-technical systems. Dr. Hansen's research and teaching focuses on understanding and designing social technologies, tools, and games for the public good. He has received over $2 million in grants (as a PI or co-PI) to help develop and test novel technical interventions with interdisciplinary collaborators including educational Alternate Reality Games (AGOG, DUST, The Tessera), Playable Case Studies (Microcore), Citizen Science games (Floracaching, Odd Leaf Out), and exercise games (Fitplay Games, various pervasive play games). He has also worked with the Social Media Research Foundation and Human Computer Interaction Lab (HCIL) to develop and evaluate NodeXL, a free network analysis and visualization tool that runs in Microsoft Excel and is designed to help community analysts make sense of the mass of data available via social media tools such as Twitter, Facebook, and email.

Inhaltsangabe

Part I. Getting Started with Analyzing Social Media Networks 1.
Introduction to Social Media and Social Networks 2. Social Media: New
Technologies of Collaboration 3. Social Network Analysis: Measuring,
Mapping, and Modeling Collections of Connections
Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation,
and Layout 5. Labeling and Visual Attributes 6. Calculating and Visualizing
Network Metrics 7. Grouping and Filtering 8. Semantic Networks
Part III. Social Media Network Analysis Case Studies 9. Email: The
Lifeblood of Modern Communication 10. Thread Networks: Mapping Message
Boards and Email Lists 11. Twitter: Information Flows, Influencers, and
Organic Communities 12. Facebook: Public Pages and Inter-Organizational
Networks 13. YouTube: Exploring Video Networks 14. Wiki Networks:
Connections of Culture and Collaboration