Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field. With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.
Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field. With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.
Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. S�ren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark. Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS) Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
Inhaltsangabe
Brief Contents List of case studies Preface About the authors Authors' acknowledgements Publisher's acknowledgements Part A Consumers and the market-place * Chapter 1 Consumer behaviour and consumer society * Chapter 2 Shopping, buying and disposing * Chapter A Case studies Part B How consumers see the world and themselves * Chapter 3 Perception and meaning * Chapter 4 The self * Chapter 5 Motivation, lifestyles and value * Part B Case Studies Part C Consumers as decision-makers * Chapter 6 - Learning and memory * Chapter 7 - Attitudes * Chapter 8 - Decision making * Chapter C Case Studies Part D European Consumers and their social groups * Chapter 9 - Groups and social media * Chapter 10 - European families * Chapter 11 - Income and social class * Chapter D Case Studies Part E Culture and European Consumers * Chapter 12 - Culture and consumer behaviour * Chapter 13 - Cultural change processes * Chapter E Case Studies Glossary Indexes
Brief Contents List of case studies Preface About the authors Authors' acknowledgements Publisher's acknowledgements Part A Consumers and the market-place * Chapter 1 Consumer behaviour and consumer society * Chapter 2 Shopping, buying and disposing * Chapter A Case studies Part B How consumers see the world and themselves * Chapter 3 Perception and meaning * Chapter 4 The self * Chapter 5 Motivation, lifestyles and value * Part B Case Studies Part C Consumers as decision-makers * Chapter 6 - Learning and memory * Chapter 7 - Attitudes * Chapter 8 - Decision making * Chapter C Case Studies Part D European Consumers and their social groups * Chapter 9 - Groups and social media * Chapter 10 - European families * Chapter 11 - Income and social class * Chapter D Case Studies Part E Culture and European Consumers * Chapter 12 - Culture and consumer behaviour * Chapter 13 - Cultural change processes * Chapter E Case Studies Glossary Indexes
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
