Marianne Bickle

Broschiertes Buch

Fashion Marketing

Theory, Principles & Practice

Beschreibung

This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.

Autor

Marianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society.

Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 352
• Erscheinungstermin: 1. Oktober 2010
• Englisch
• Abmessung: 233mm x 187mm x 25mm
• Gewicht: 634g
• ISBN-13: 9781563677380
• ISBN-10: 1563677385
• Artikelnr.: 29945797