Mark Durieux, Robert Stebbins

Social Entrepreneurship for Dummies

• Broschiertes Buch

Produktbeschreibung

Learn to: * Start and run a socially conscious enterprise * Use today's most progressive business tools * Incorporate socially responsible concepts into your business plan * Implement ideas and processes Bring social responsibility to your business and beyond In today's world, your bottom line isn't measured by financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility using the latest innovations. Whether you're just starting a business or you're looking for a way to increase your group's environmental and social effects, this practical, hands-on guide has you covered. * Social entrepreneurship 101 -- get a grasp on the fundamental concepts of social entrepreneurship and learn how you can add compassion to your own social enterprise * A smorgasbord of social change -- discover the many areas in which social entrepreneurship has flourished and get a look at where more work still needs to be done * The recipe for success -- get your own organization up and running and find out how to use networking and the media to keep it alive and well * Be a successful captain of social entrepreneurship -- take a look at how leadership and good management are essential to keeping your social enterprise on track * Bureaucracy and social enterprise -- keep bureaucracy under control and get guidance on going corporate Open the book and find: * Some early examples of social enterprises * Where social entrepreneurship fits in your community * How to communicate for social change * Current trends -- and how you can harness them * The importance of networking * Tips for dealing with bureaucracy * How to keep your organization strong for the long haul * Great areas ripe for social entrepreneurial action

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 368
• Erscheinungstermin: 12. April 2010
• Englisch
• Abmessung: 235mm x 191mm x 20mm
• Gewicht: 676g
• ISBN-13: 9780470538081
• ISBN-10: 0470538082
• Artikelnr.: 27221110

Autorenporträt

Mark B. Durieux, PhD, is an applied and clinical sociologist who teaches and consults widely on the practice of social entrepreneurship. Robert A. Stebbins, PhD, is a Faculty Professor and Professor Emeritus at the University of Calgary and is known for his research on leisure and volunteering.

Inhaltsangabe

Introduction.
Part I: An Introduction to Social Entrepreneurship.
Chapter 1: Social Entrepreneurship: A Calling for You.
Chapter 2: Building Public Compassion.
Chapter 3: Motivation and the Volunteer Spirit.
Chapter 4: Communicating for Social Change.
Chapter 5: Using Trends to Harness the Next Big Things.
Part II: Establishing Your Organization.
Chapter 6: Finding Your Focus: Civil Society's Many Faces.
Chapter 7: The Ground Floor: Doing the Initial Planning.
Chapter 8: For-Profit and Nonprofi t: Considering Your Options.
Chapter 9: It Doesn't Grow on Trees: Funding Nonprofits.
Chapter 10: Creating Your Brand.
Part III: Growing Your Organization.
Chapter 11: Mixing It Up: Using Social Networking and Social Media.
Chapter 12: Greenroom Strategies: Winning with the Media.
Chapter 13: Keeping Kafka at Bay: Dealing with Bureaucracy.
Chapter 14: Going Corporate: Formally Organizing and Incorporating.
Part IV: Keeping Your Organization Running for the Long Haul.
Chapter 15: Putting the Entrepreneur in Social Entrepreneurship.
Chapter 16: Leading Indicators: Leadership and Your Organization.
Chapter 17: Managing a Social Enterprise.
Chapter 18: No Man Is an Island: Teamwork.
Part V: The Part of Tens.
Chapter 19: Ten Great Areas for Social Entrepreneurial Action.
Chapter 20: Ten Common Mistakes to Avoid.
Appendix.
Index.