Mark E. Spicka

Selling the Economic Miracle

Economic Reconstruction and Politics in West Germany, 1949-1957

• Broschiertes Buch

Produktbeschreibung

Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.

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Produktdetails

• Verlag: Berghahn Books
• Seitenzahl: 306
• Erscheinungstermin: 9. Dezember 2022
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 446g
• ISBN-13: 9781800737327
• ISBN-10: 1800737327
• Artikelnr.: 63871274

Autorenporträt

Mark E. Spicka is Associate Professor of History at Shippensburg University in Pennsylvania. He received his Ph.D. from Ohio State University and was a Fulbright Scholar in Germany in 1996/1997.

Inhaltsangabe

List of Illustrations
Acknowledgments
List of Acronyms
Introduction
Chapter 1. Origins of the Social Market Economy and the Currency Reform of
1948
Chapter 2. Market or Planned? The 1949 Bundestag Election
Chapter 3. The Korean Crisis, the Social Market Economy, and Public Opinion
Chapter 4. Public Relations for the Social Market Economy: Die Waage
Chapter 5. Creating a CDU/CSU Public Relations Machine: The 1953 Bundestag
Election
Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU and the 1957
Bundestag Election
Conclusion
Bibliography
Index