Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that.
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that.
Introduction 1 Adapt or Die 2 Welcome to the Social Business Revolution 3 Culture Matters 4 Building Your Digital Village: Internal Social Business 5 Engaging the Digital Network: External Social Business 6 Introducing the New Social Business Playbook 7 The Rise of the Social Employee 8 Darwin's Funnel: Measuring ROI 9 Learning from Mistakes 10 The Future: Why No Company Is Invincible Anymore Endnotes Acknowledgments Index
Introduction 1 Adapt or Die 2 Welcome to the Social Business Revolution 3 Culture Matters 4 Building Your Digital Village: Internal Social Business 5 Engaging the Digital Network: External Social Business 6 Introducing the New Social Business Playbook 7 The Rise of the Social Employee 8 Darwin's Funnel: Measuring ROI 9 Learning from Mistakes 10 The Future: Why No Company Is Invincible Anymore Endnotes Acknowledgments Index
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