Midnight's Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India's future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.
Midnight's Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India's future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.
Mark Hannant is a creative services entrepreneur. He has extensive experience of working in the places where emerging and developed markets meet, and is the co-founder and managing director of magenta, a fresh thinking creative agency based in Mumbai. He has appeared in two Bollywood movies.
Inhaltsangabe
Introduction Chapter 1: Moments of transformation Chapter 2: Why India matters Chapter 3: Tradition versus modernity Chapter 4: Midnight's Grandchildren Chapter 5: Millennials in the workplace Chapter 6: Brands that capture the millennial mindset Chapter 7: New realities making it on screen Chapter 8: Conclusion
Introduction Chapter 1: Moments of transformation Chapter 2: Why India matters Chapter 3: Tradition versus modernity Chapter 4: Midnight's Grandchildren Chapter 5: Millennials in the workplace Chapter 6: Brands that capture the millennial mindset Chapter 7: New realities making it on screen Chapter 8: Conclusion
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