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Rigorous, yet readable.
The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable.
Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest.
Teaching & Learning Experience
Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
Improve Critical Thinking – New up-to-date Behavioral Research Case Studies help students apply research to practice.
Engage Students – The text is designed to make research methods understandable, useful, and interesting for students.
Explore Research – Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process.
Support Instructors – MyTest, PowerPoints, and an instructor’s manual offer additional support for instructors.
Features + Benefits
RIGOROUS, YET READABLE.
The author’s primary reason for writing this book was to create a textbook that is rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable.
From the development of a research idea, through measurement issues, to design and analysis, the entire research process is an attempt to understand variability in behavior. Because the concept of variability is woven throughout the research process, the author has used it as a framework to provide coherence to the various topics in the book.
MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
PERSONALIZE LEARNING WITH MYSEARCHLAB
MySearchLab with eText can be packaged with this text.
MySearchLab provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
eText – Just like the printed text, you can highlight and add notes to the eText or download it to your iPad.
Assessment – Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.
Writing and Research – A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.
IMPROVE CRITICAL THINKING
New up-to-date Behavioral Research Case Studies help students apply research to practice. (ex. p. 157)
Writing resources on MySearchLab - Step by step tutorials present complete overviews of the research and writing process.
Research and Citing Sources on MySearchLab - Instructors and students receive access to the EBSCO ContentSelect database, census data from Social Explorer, Associated Press news feeds, and the Pearson bookshelf. Pearson SourceCheck helps students and instructors monitor originality and avoid plagiarism.
ENGAGE STUDENTS
The text is designed to make research methods understandable, useful, and interesting for students.
Figures, tables, and an expanded glossary are included.(ex. p .12, p. 380)
Without an elementary grasp of statistical concepts, students may find it difficult to understand the research articles they read. Although this book is unquestionably focused on research methodology and design, the author has sprinkled essential statistical topics throughout the book. With a better understanding of what becomes of the data they collect, students should be able to design more thorough and reliable research studies. (ex. p. 23)
New up-to-date Behavioral Research Case Studies help students apply research to practice. (ex. p. 157)
eText on MySearchLab - Just like the printed text, students can highlight and add their own notes to their interactive text online.
Chapter quizzes and flashcards on MySearchLab offer immediate feedback and a gradebook allows both students, and instructors to monitor student progress throughout the course.
A full Lab Manual is included on MySearchLab to help engage students in the research process.
EXPLORE RESEARCH
This edition of the book has even more examples of real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science.
New and expanded discussions in this edition include:
Section on resisting one’s personal biases when conducting research (p. 65)
Coverage of effect size indicators (ex. p. 42)
Sections on main effects and interactions (ex. p. 222)
Coverage of confidence intervals and the use of error bars (ex. p. 128)
Sections on telephone surveys, experience sampling, and Internet research (ex. p. 86)
Discussion (and case study) on neuroimaging methods (fMRI) (ex. p. 78)
Section on cross-sequential cohort designs (ex. p. 284)
Section on research with vulnerable populations (ex. p. 322)
A full Lab Manual is included on MySearchLab to help engage students in the research process.
SUPPORT INSTRUCTORS
MyTest, PowerPoints, and Instructor’s Manual offer additional support for instructors.
The Test Bank comes with Pearson MyTest a powerful assessment generation program that helps instructors easily create and print quizzes and exams. Questions and tests can be authored online, allowing instructors ultimate flexibility and the ability to efficiently manage assessments anytime, anywhere! Instructors can easily access existing questions and then edit, create, and store using simple drag-and-drop and Word-like controls. Data on each question provides information relevant to difficulty level and page number. In addition, each question maps to the text’s major section and learning objective. For more information go to www.PearsonMyTest.com.
eText on MySearchLab - Just like the printed text, instructors can highlight and add their own notes to their interactive text online.
Create a Custom Text - For enrollments as low as 25 students, instructors can customize their own textbook by combining chapters from best-selling Pearson textbooks and/or reading selections in the sequence they want. To begin building your custom text, visit www.pearsoncustomlibrary.com . Instructors may also work with a dedicated Pearson Custom editor to create their ideal text—publishing their own original content or mixing and matching Pearson content. Contact a Pearson Publisher’s Representative to get started.
IN THIS SECTION:
1.) BRIEF
2.) COMPREHENSIVE
Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on ?Developing Your Research Skills? and ?Behavioral Research Case Study? provide practical examples and pique student interest. Teaching & Learning Experience * Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. * Improve Critical Thinking ? New up-to-date Behavioral Research Case Studies help students apply research to practice. * Engage Students ? The text is designed to make research methods understandable, useful, and interesting for students. * Explore Research ? Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process. * Support Instructors ? MyTest, PowerPoints, and an instructor's manual offer additional support for instructors.
The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable.
Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest.
Teaching & Learning Experience
Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
Improve Critical Thinking – New up-to-date Behavioral Research Case Studies help students apply research to practice.
Engage Students – The text is designed to make research methods understandable, useful, and interesting for students.
Explore Research – Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process.
Support Instructors – MyTest, PowerPoints, and an instructor’s manual offer additional support for instructors.
Features + Benefits
RIGOROUS, YET READABLE.
The author’s primary reason for writing this book was to create a textbook that is rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable.
From the development of a research idea, through measurement issues, to design and analysis, the entire research process is an attempt to understand variability in behavior. Because the concept of variability is woven throughout the research process, the author has used it as a framework to provide coherence to the various topics in the book.
MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
PERSONALIZE LEARNING WITH MYSEARCHLAB
MySearchLab with eText can be packaged with this text.
MySearchLab provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
eText – Just like the printed text, you can highlight and add notes to the eText or download it to your iPad.
Assessment – Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.
Writing and Research – A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.
IMPROVE CRITICAL THINKING
New up-to-date Behavioral Research Case Studies help students apply research to practice. (ex. p. 157)
Writing resources on MySearchLab - Step by step tutorials present complete overviews of the research and writing process.
Research and Citing Sources on MySearchLab - Instructors and students receive access to the EBSCO ContentSelect database, census data from Social Explorer, Associated Press news feeds, and the Pearson bookshelf. Pearson SourceCheck helps students and instructors monitor originality and avoid plagiarism.
ENGAGE STUDENTS
The text is designed to make research methods understandable, useful, and interesting for students.
Figures, tables, and an expanded glossary are included.(ex. p .12, p. 380)
Without an elementary grasp of statistical concepts, students may find it difficult to understand the research articles they read. Although this book is unquestionably focused on research methodology and design, the author has sprinkled essential statistical topics throughout the book. With a better understanding of what becomes of the data they collect, students should be able to design more thorough and reliable research studies. (ex. p. 23)
New up-to-date Behavioral Research Case Studies help students apply research to practice. (ex. p. 157)
eText on MySearchLab - Just like the printed text, students can highlight and add their own notes to their interactive text online.
Chapter quizzes and flashcards on MySearchLab offer immediate feedback and a gradebook allows both students, and instructors to monitor student progress throughout the course.
A full Lab Manual is included on MySearchLab to help engage students in the research process.
EXPLORE RESEARCH
This edition of the book has even more examples of real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science.
New and expanded discussions in this edition include:
Section on resisting one’s personal biases when conducting research (p. 65)
Coverage of effect size indicators (ex. p. 42)
Sections on main effects and interactions (ex. p. 222)
Coverage of confidence intervals and the use of error bars (ex. p. 128)
Sections on telephone surveys, experience sampling, and Internet research (ex. p. 86)
Discussion (and case study) on neuroimaging methods (fMRI) (ex. p. 78)
Section on cross-sequential cohort designs (ex. p. 284)
Section on research with vulnerable populations (ex. p. 322)
A full Lab Manual is included on MySearchLab to help engage students in the research process.
SUPPORT INSTRUCTORS
MyTest, PowerPoints, and Instructor’s Manual offer additional support for instructors.
The Test Bank comes with Pearson MyTest a powerful assessment generation program that helps instructors easily create and print quizzes and exams. Questions and tests can be authored online, allowing instructors ultimate flexibility and the ability to efficiently manage assessments anytime, anywhere! Instructors can easily access existing questions and then edit, create, and store using simple drag-and-drop and Word-like controls. Data on each question provides information relevant to difficulty level and page number. In addition, each question maps to the text’s major section and learning objective. For more information go to www.PearsonMyTest.com.
eText on MySearchLab - Just like the printed text, instructors can highlight and add their own notes to their interactive text online.
Create a Custom Text - For enrollments as low as 25 students, instructors can customize their own textbook by combining chapters from best-selling Pearson textbooks and/or reading selections in the sequence they want. To begin building your custom text, visit www.pearsoncustomlibrary.com . Instructors may also work with a dedicated Pearson Custom editor to create their ideal text—publishing their own original content or mixing and matching Pearson content. Contact a Pearson Publisher’s Representative to get started.
IN THIS SECTION:
1.) BRIEF
2.) COMPREHENSIVE
Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on ?Developing Your Research Skills? and ?Behavioral Research Case Study? provide practical examples and pique student interest. Teaching & Learning Experience * Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. * Improve Critical Thinking ? New up-to-date Behavioral Research Case Studies help students apply research to practice. * Engage Students ? The text is designed to make research methods understandable, useful, and interesting for students. * Explore Research ? Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process. * Support Instructors ? MyTest, PowerPoints, and an instructor's manual offer additional support for instructors.