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Classic war between behavioral finance and standard finance has been overwhelming minds since 1637 at the time of tulip mania. This book talks about emergence and significance of understanding of behavioral finance, a vital for investment market. Behavioral biases are discussed and explained, along that investor puzzling behavior towards size and sign of investment returns is elaborated. This book has also discussed different theories and models of behavioral finance in a brief detail.

Produktbeschreibung
Classic war between behavioral finance and standard finance has been overwhelming minds since 1637 at the time of tulip mania. This book talks about emergence and significance of understanding of behavioral finance, a vital for investment market. Behavioral biases are discussed and explained, along that investor puzzling behavior towards size and sign of investment returns is elaborated. This book has also discussed different theories and models of behavioral finance in a brief detail.
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Autorenporträt
Marria Hassan is a Lecturer in the National Defence University, Islamabad. She has written many research articles and blogs on behavioral finance and investment risk management. Her focus of research is to find where the optimal portfolio exists to invest in dynamic stock exchanges of the world.