Martin Nunlee

When Did We All Become Middle Class?

• Gebundenes Buch

Produktbeschreibung

In When Did We All Become Middle Class?, Martin Nunlee discusses how a lack of class identity gives people a false sense of their relationship to power, which has made the US population accept the myth that they live in a meritocracy. This book examines social class within the framework of psychological tendencies, everyday interactions, institutions and pervasive cultural ideas to show how Americans have shifted from general concerns of social and economic equality to fragmented interests groups.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 218
• Erscheinungstermin: 16. August 2016
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 473g
• ISBN-13: 9781138655249
• ISBN-10: 1138655244
• Artikelnr.: 57057808

Autorenporträt

Martin Nunlee, PhD., is an associate professor of marketing at Delaware State University, a small mid-Atlantic HBCU (Historically Black College and University). Although his area of expertise is in marketing channels, distribution, and strategy he has published papers in such diverse topics as advertising, promotions, and legal ethics, along with delivering papers on a variety of social issues.

Inhaltsangabe

1. Class Confusion
2. What Social Class Isn't
3. Defining Classes
4. The Basis of Class
5. Social Class and Political Power
6. Social Class and Race
7. Gender and Social Class
8. Media Marketing and Social Class
9. Conclusion

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1. Class Confusion

2. What Social Class Isn't

3. Defining Classes

4. The Basis of Class

5. Social Class and Political Power

6. Social Class and Race

7. Gender and Social Class

8. Media Marketing and Social Class

9. Conclusion