Looking for the secret to marketing? Just ask. Every year, businesses spend millions of dollars trying to market their products and grow their brands. But what if the secret to getting customers to fall in love with you was as simple as asking them what they want and then just ¿ giving it to them? That¿s the opinion of Mary Ann O¿Brien, founder and CEO of award-winning marketing firm OBI and the brains behind the revolutionary O¿Brien Voice of Customer (O.VoC) survey. In Ask and Deliver, O¿Brien demonstrates how directly asking customers what they want from your business, listening to what…mehr
Looking for the secret to marketing? Just ask. Every year, businesses spend millions of dollars trying to market their products and grow their brands. But what if the secret to getting customers to fall in love with you was as simple as asking them what they want and then just ¿ giving it to them? That¿s the opinion of Mary Ann O¿Brien, founder and CEO of award-winning marketing firm OBI and the brains behind the revolutionary O¿Brien Voice of Customer (O.VoC) survey. In Ask and Deliver, O¿Brien demonstrates how directly asking customers what they want from your business, listening to what they say, and then delivering the customer experience they desire has the power to transform a brand and spark exponential growth. The book follows the development and evolution of the O.VoC and how Mary Ann and her team helped a diverse range of clients¿from startups bent on disrupting the medical space to venerable financial institutions with decades of history¿tune into their customers, evolve their brands, and experience a level of growth they never anticipated. Packed with insight and plenty of humor, this book is a must-read for anyone whose ready to put their customers at the center of their business and take that business to the next level.
A nationally-recognized branding and marketing thought leader, OBI founder and CEO MARY ANN O¿BRIEN has been entrusted by brands including Intel, Microsoft, Sony, Stericycle, Viewsonic, Delta Dental, and dozens more to help steer their strategic marketing and communication direction. She is the author of the O¿Brien Voice of the Customer¿ and Voice of the Employee¿ studies, which have served as the foundation for numerous business success stories by helping clients implement customer-centric practices. Her business acumen, marketing expertise, and ability to deliver results gives clients the confidence they need to make the strategic decisions required to grow. Passionate about the power of businesses to do good, O'Brien champions ethical growth and is a proud recipient of an Integrity Award from the Better Business Bureau. She lives in Omaha, Nebraska.
Inhaltsangabe
Introduction Chapter 1 Iowa Chapter 2 California Chapter 3 Gateway Redux Chapter 4 Omaha Chapter 5 Taking Flight Chapter 6 Building Bridges Chapter 7 Moonshot Chapter 8 Lockdown Conclusion To Infinity And Beyond Acknowledgments About The Author Contact Mary Ann O¿Brien
