Mary Glass

Brand Management 118 Success Secrets - 118 Most Asked Questions On Brand Management - What You Need To Know (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Look at Brand Management now. Brand administration is a information exchange purpose that contains examination and organizing on in what way that brand is located in the trade, that mark common the brand is earmarked at, and keeping a wanted standing of the brand. Developing a high-quality connection with mark Publics is necessary for brand administration. Tangible components of brand administration contain the article itself; guise, cost, the wrapping, etcetera. The impalpable components are the encounter that the user bears off as of the brand, and as well the connection that they have with that brand. A brand administrator ought to supervise altogether of those items. There has never been a Brand Management Guide like this.

It contains 118 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Brand Management.

A quick look inside of some of the subjects covered: Branding, Customer Experience Management, Touchpoint - Application area, Brand name - Attitude branding and iconic brands, Neil H. McElroy - [http://www.brandrants.com/brandrants/2011/05/mcelroy-brand-man-memo.html The McElroy Memo], Brand ambassador - Rise of brand managers, Corporate officer, Mini (marque) - Mini Paceman (2013 to present), HootSuite, Brand orientation - Approaches, Brand implementation - Key problem fields, Brand orientation - Justification, Wirth Research - Project management, NHH - Academics, Call sign - Broadcast call signs, Spin-off product, Telus - Background, ESSEC - MBA in International Luxury Brand Management, Employer branding - Origin, Beyoncé - Fashion lines, Brash Brands, Westinghouse Electric Company - Westinghouse Electric Corporation, and much more...

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Produktdetails

• Verlag: Emereo Publishing
• Seitenzahl: 106
• Erscheinungstermin: 19. Oktober 2014
• Englisch
• ISBN-13: 9781488811357
• Artikelnr.: 49475494