Destinations - Giovanardi, Massimo
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This work integrates songwriting and academic research to explore the current challenges in managing (tourism) places.

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Produktbeschreibung
This work integrates songwriting and academic research to explore the current challenges in managing (tourism) places.
Autorenporträt
Massimo Giovanardi is an expert in place branding, a management philosophy for re-imagining cities, regions and tourism places. He works as an Associate Professor at the University of Bologna and he is active as a singer, guitarist and composer.