Research Methodlogy and its Application - Quraishi, Md. Danish
32,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
16 °P sammeln
  • Broschiertes Buch

Designed as an introductory text, its offers a comprehensive, direct and accessible introduction to marketing research. Focusing on decisional research, the book covers principles of each topic and discusses ways of appropriately designing and implementing a research project. it enable readers to provide a meaningful information that help them to identify structure, and solve market problems. Features 1. This edition pays significant attention to the rapidly expanding area of international marketing research. 2. The text is interspersed with numerous exhibits as box-item. 3. appropriate use of…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Designed as an introductory text, its offers a comprehensive, direct and accessible introduction to marketing research. Focusing on decisional research, the book covers principles of each topic and discusses ways of appropriately designing and implementing a research project. it enable readers to provide a meaningful information that help them to identify structure, and solve market problems. Features 1. This edition pays significant attention to the rapidly expanding area of international marketing research. 2. The text is interspersed with numerous exhibits as box-item. 3. appropriate use of methods and measurements for conducting market research is examined. 4. Discusses obstacles such as the insistent constraints of time and the economics of information acquisition.
Autorenporträt
(geb. 1981) studierte Geschichte und englische Sprache und Literatur an der Philosophischen Fakultät der Masaryk-Universität in Brünn. Derzeit studiert er Europastudien und internationale Beziehungen und ist im Rahmen seiner Promotion am Department History auf die Geschichte der europäischen Integration und die britische Geschichte spezialisiert.