Forecasting seat sales in passenger airlines using the reverse traffic
Mehrdad Varedi
Broschiertes Buch

Forecasting seat sales in passenger airlines using the reverse traffic

Segmenting customers, in base of their travel period

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Since 1985, companies try to segment customers in base of their valuation and consider that people have a higher willingness to pay when it is close to departure date. The goal for segmentation is achieving higher precision in forecasts and in this research we found that segmentation of customers in base of their period of staying in destination is more achievable and found no segments for customers in base of their valuation in our studied routes. Also we found that people are not price sensitive but they are quite sensitive to price changes. No matter the direction of a price change would be...