Communicating Water's Value - Goetz, Melanie
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Consumers often undervalue water's worth by assuming it should be provided at no cost. This book outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. Communicating Water's Value offers tips and tools to assist management, communications staff, and employees at both small and large utilities in shaping customers' understanding about the value of water.

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Produktbeschreibung
Consumers often undervalue water's worth by assuming it should be provided at no cost. This book outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. Communicating Water's Value offers tips and tools to assist management, communications staff, and employees at both small and large utilities in shaping customers' understanding about the value of water.
Autorenporträt
Melanie writes about the value of water for the AWWA Journal and conducts webinars on on the topic through Forester University. She is President of Hughes & Stuart, which specializes in public outreach and stakeholders' advocacy with regard to environmental issues such as water, energy, wastewater, stormwater, and their infrastructures.