Ignite Topline Growth
Melanie R. Varin
Broschiertes Buch

Ignite Topline Growth

How RevOps and Go-To-Market Alignment Spark Success

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Have you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition? If so, you are not alone! GTM misalignment is huge and pervasive, yet when teams work in sync, they experience tremendous benefits - for their customers and their organization! In Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success, author Melanie R. Varin uses a business f...