Aligned - McCarthy, Bruce; Appel, Melissa
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By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career.

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Produktbeschreibung
By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career.
Autorenporträt
Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Kaleyra, Localytics, Nuance, and Socure achieve their product visions through advising, coaching, and workshops. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty.