Melissa T Brown

Enlisting Masculinity

The Construction of Gender in Us Military Recruiting Advertising During the All-Volunteer Force

• Gebundenes Buch

Produktbeschreibung

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

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Produktdetails

• Verlag: Oxford University Press, USA
• Seitenzahl: 240
• Erscheinungstermin: 29. Februar 2012
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 549g
• ISBN-13: 9780199842827
• ISBN-10: 0199842825
• Artikelnr.: 62664818

Autorenporträt

Assistant Professor of Political Science at CUNY-Borough of Manhattan Community College

Inhaltsangabe

List of Illustrations and Tables
Acknowledgements
Chapter 1: Introduction
Chapter 2: Concepts and Context: Masculinity, Citizenship, and the Creation of the AVF
Chapter 3: The Army
Chapter 4: The Navy
Chapter 5: The Marine Corps
Chapter 6: The Air Force
Chapter 7: Recruiting a Volunteer Force in Wartime
Chapter 8: Conclusion
Appendix
Bibliography
Notes
Index