From the 1950s until his death in 1994, Menachem Mendel Schneerson--revered by his followers worldwide simply as the Rebbe--built the Lubavitcher movement from a relatively small sect within Hasidic Judaism into the powerful force in Jewish life that it is today. Samuel Heilman and Menachem Friedman paint an unforgettable portrait of Schneerson, who, swept away by his expectation that the Messiah was coming, came to believe that he could deny death and change history. This compelling book demonstrates how Schneerson's embrace of traditionalism and American-style modernity made him uniquely suited to his messianic mission.
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