Michael A. Gollin, Gollin Michael a.

Driving Innovation

• Gebundenes Buch

Produktbeschreibung

This book shows how intellectual property can expand innovation globally, if it is managed strategically.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 432
• Erscheinungstermin: 21. Januar 2010
• Englisch
• Abmessung: 235mm x 157mm x 30mm
• Gewicht: 848g
• ISBN-13: 9780521877800
• ISBN-10: 0521877806
• Artikelnr.: 28515909

Autorenporträt

Michael A. Gollin is a partner and patent attorney at Venable LLP. He is also an adjunct professor at Georgetown University's McDonough School of Business, where he teaches strategic management of intellectual property. Mr Gollin obtained his bachelor's degree in biochemical sciences from Princeton University, and a master's degree in zoology and molecular biology from the University of Zurich, where he was a Swiss National Foundation Fellow. He received his law degree from Boston University School of Law in 1984, where he was a Tauro Scholar and Liacos Scholar and received the Faculty Award. He worked in law firms in Boston and New York before moving to Maryland and building an international intellectual property law practice in Washington, DC. In addition to numerous appointed and elected positions, in 2002, Mr. Gollin launched Public Interest Intellectual Property Advisors (PIIPA), a pro bono service for developing country clients. Mr. Gollin has co-authored two books - Biodiversity Prospecting and Innovations in Ground Water and Soil Cleanup: From Concept to Commercialization - and has published and presented about 100 law review articles, papers, and speeches. He has provided commentary on intellectual property issues to news media such as National Public Radio, Time Magazine, Guardian Weekly, Legal Times, Fox News Channel, and Bloomberg News.

Inhaltsangabe

Preface
Introduction: the invisible infrastructure of innovation
Part I. Intellectual Property Dynamics in Society: 1. The innovation cycle
2. The rise of the intellectual property system
3. Balancing the tension between exclusive rights and the accessible domain
Part II. Basics of Managing Intellectual Property in Organisations: 4. The innovation forest: intellectual property rights and how they grow
5. The ABCDs of intellectual property: flow and infringement of IP rights
6. The global diversity of innovation communities
7. The role of the innovation chief
Part III. Steps to Strategic Management of Intellectual Property: 8. Becoming strategic
9. Strategy tools: policies and practices for managing IP
10. A menu of strategy options
11. Evaluating internal resources and the external environment
12. Placing a financial value on IP assets
13. Accessing innovations of others
14. Protecting and enforcing IP rights
15. Transferring IP rights
Part IV. Strategies on a Global Stage: 16. Specific IP strategies for different communities
17. Global challenges
18. Intellectual property, innovation, and freedom
Acknowledgements
Abbreviations
Further reading
Appendices (A: TRIPS excerpts
B: Non-policy
C: Audit questionnaire
D: research resources).