The Island of Macromol
Michael C. Geoghegan
Broschiertes Buch

The Island of Macromol

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THE ISLAND OF MACROMOL delivers a unique synthesis, a rigorous argument, and a prescriptive approach to making good business decisions by design. By challenging the accepted wisdom of the MBA curriculum and drawing core concepts from a selected range of sciences and social theory, the book creates a wholistic framework for understanding processes of innovation and for ensuring good investments.