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'Life's great purpose is to evolve. 'It is our capacity for creativity that makes human evolution so exceptional.' Life is all about pattern recognition and development. It's how we survive and evolve. The 'thing' that has seen our evolution outpace all (known) others, that inspires our innovation and adaptability, is our capacity for creative thinking. We imagine how something might be possible, and then we search (or innovate) for a way to make it happen. Today, we're such a clever race, and we've developed so many successful patterns, that we rarely need to innovate for our day-to-day living and survival requirements. We live comfortably and safely within existing patterns that provide and protect with a wealth of solutions (or choices) for virtually every need, want, or situation. As our reliance upon innovation diminishes, so too does our propensity for creative thinking. I sometimes think our society (as distinct from our technology) has stopped evolving completely. Lateral thinking is a simple and fun lifestyle choice that re-engages our imaginations to allow innovation and creativity to thrive. By the time you finish reading this book, you will be an accomplished creative thinker. It's time to live your dreams. Michael Muxworthy (Michaelmuxworthy.com)