Managing International Business - Wynn-Williams, Michael S
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Managing International Business is unique in offering an academic textbook that is accessible to students and professionals in all corners of the world. It is a comprehensive guide to the chaotic, confusing and downright exciting world of doing business around the globe. Based on the author's years of experience and academic training, the book provides a refreshing new perspective on the challenges facing the manager of the future. It will appeal to all those who deal with the opportunities tossed into their laps by a restless world of innovation and commerce. If international business is a…mehr

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Produktbeschreibung
Managing International Business is unique in offering an academic textbook that is accessible to students and professionals in all corners of the world. It is a comprehensive guide to the chaotic, confusing and downright exciting world of doing business around the globe. Based on the author's years of experience and academic training, the book provides a refreshing new perspective on the challenges facing the manager of the future. It will appeal to all those who deal with the opportunities tossed into their laps by a restless world of innovation and commerce. If international business is a journey into the unknown then this book provides the map. It has a number of unique features: · A common-sense perspective that puts academic theory into the real world of business · Original case studies from around the world · Myth busting articles to correct misconceptions · Research project suggestions · Multiple choice questions to check progress · Teaching materials available on request This book is as much at home on the desk of a student as it is on the bedside table of a seasoned professional. It will immediately prove itself to be an invaluable resource.Teaching materials are freely available on request for students, tutors and professionals and via this link: https://1drv.ms/f/s!AmPkcAb3h0tsgb5BKShl6iCn6Y8o-A?e=xcUHOP
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Autorenporträt
Dr Michael Wynn-Williams is a senior lecturer at the University of Greenwich in London, UK. He holds a bachelor's degree in psychology from the University of Hertfordshire, an MBA from Heriot Watt University and a PhD in international business from Cardiff University. Michael has extensive experience of life beyond the English Channel, including six years in Japan as an English Teacher and two years in the US as a helicopter pilot. Prior to becoming an academic he was, for a while, a business analyst in London. All of that has been distilled into this book. Teaching materials are available on request for students, tutors and professionals.