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Entrepreneurs are truly dedicated people. That is why they are bad salesmen. Every businessman wants his product or service to get noticed without advertising or promotion, customers to line up and sales to happen on their own. Alas, dreams are not the only thing that help build a successful business. Mikhail Tokovinin's book is dedicated to how to build a systematic sales, build an effective team of salespeople and use the best modern techniques to create a base of loyal customers. The author draws on his personal experience and shares case studies from amoCRM, one of the best cloud services for sales management. Tokovinin explains how to bring leads to purchase, use funnels and other sales tools, apply manipulation and correctly reject a client. The last chapters contain recommendations on how to find employees who are willing to work systematically, and how to delegate sales without the risk of failure. The book will help you build a sales department in a company from the ground up. Translated with DeepL.com/Translator (free version)
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