Rolf Jensen, Mika Aaltonen

The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business

• Gebundenes Buch

Produktbeschreibung

Discussees the changing relationship between companies and consumers predicting a future where individuals will shift from consumer to creator and learning will become the world's largest industry.

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Produktdetails

• Verlag: McGraw-Hill Education - Europe
• Seitenzahl: 224
• Erscheinungstermin: 30. April 2013
• Englisch
• Abmessung: 231mm x 155mm x 23mm
• Gewicht: 488g
• ISBN-13: 9780071806053
• ISBN-10: 0071806059
• Artikelnr.: 37039377

Autorenporträt

Rolf Jensen is Chief Imagination Officer at Dream Company. He is also a bestselling author, lecturer, and advisor to major international companies around the world. Mika Aaltonen is a research director at Aalto University in Finland, Fellow of the Royal Society of Arts in London, and CEO of Helsinki Sustainability Center.

Inhaltsangabe

Contents Preface ix The Reader's Manual xiii Introduction: Setting the Scene xv The 12 ideas to launch your next dream.The Extended Now
The West Is Between Dreams
The ThirdIndustrial Revolution
The 2018 Recession
The Flat Society
The Twenty-First-Century Growth Industries
Mental Illnesses
The Store as Theater
The New Middle Class
A Whole New Worldin Marketing
Measure Happiness, Not GDP
Re-create Nature 1 The Material World 1 How rich are we now, and how rich will we be in the 2040s?How Rich Are We Now?
How Rich Will We Be in the 2040s, Basedon Past Growth Patterns?
The Big Nations in the Global Economy
Boom and Doom: The Eternal Cycle
The Multipolar World of EconomicGrowth-The Meaning of Globalization
Growth Happens in Cities
Textiles, Cars, and Electronics-Industries on the Move
The NewGlobal Middle Class-The 2 Billion People Market Opportunity
Cybersecurity 2 The Values of Nations: "How Are We?" 27 Cultural differences in values, and the changes that arelikely to take place.A Sprint Through History and into the Future of Global Values
Happiness and Satisfaction with Life
The Not-for-Profit Companyof the Future
The Flat Society-When Hierarchies Flatten
New Technology as the Equalizer: The Flat Marketplace
TheCompany Level
A Look Inside Our Brain
Emotional MarketSegmentation
Postmaterialistic Consumers
The SpiritualSupermarket
From Dark to Light
The Happiness Market:The Rise and Fall of GDP 3 How We Will Produce and How We Will Consume 65 Trends in the way we produce and consume nowand will in the future.How We Will Produce and Consume-The Relationship
TheSelf-Organizing Society
The Us-Me Industry
The "Handmade"Industry Is Growing
The Under-the-Radar Market
TheE-Commerce Revolution
The Shop as Theater
The Shop asFactory
The One-Person Factory
The AugmentedMarketplace
If the Question Is Marketing, the Answer Is FanManagement 4 How Will We Learn? 93 Learning may become the world's largest industry.The Limits of Our Knowledge
Being Wrong
ContaminatedTruth
Deep AQ
Out of the Institutions
Open-SourceScience
The New Nomads
The End of the IsolatedMind
Mind Enhancement 5 Thinking About Systems 119 The globe as one interconnected system.A System of Systems
The Planes of Influence
PlanetaryBoundaries
New Economics
Small State, Big Society
Economics of Bits
Milliseconds Matter 6 The Leadership Dilemmas 143 Leadership is about dilemmas, not just about right and wrong.The Loyalty Dilemma
The Hierarchy Dilemma
TheValue Dilemma
The Sense-Making Dilemma
The GlobalizationDilemma
The Openness Dilemma
The Social OrganizationDilemma
The Perfect Leader 7 The Authors' Conclusion 163 The authors present their personal interpretation of the manytrends leading us into the future.Eastern Dreams
Western Dreams
The West BetweenDreams
The East and the West in Globalization
The UnitedStates and China: The Different Value Patterns
The Values of theFuture
The Big Five Challenges for the West
The Big FiveChallenges for the East
Three Examples from the Future
Change Driven by Consumers
Is the West Heading Toward aReal Revolution?
The Exciting Future References 181 Index 187