Rolf Jensen, Mika Aaltonen
The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business
Rolf Jensen, Mika Aaltonen
The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business
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Discussees the changing relationship between companies and consumers predicting a future where individuals will shift from consumer to creator and learning will become the world's largest industry.
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Discussees the changing relationship between companies and consumers predicting a future where individuals will shift from consumer to creator and learning will become the world's largest industry.
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Produktdetails
- Produktdetails
- Verlag: McGraw-Hill Education - Europe
- Seitenzahl: 224
- Erscheinungstermin: 30. April 2013
- Englisch
- Abmessung: 231mm x 155mm x 23mm
- Gewicht: 488g
- ISBN-13: 9780071806053
- ISBN-10: 0071806059
- Artikelnr.: 37039377
- Verlag: McGraw-Hill Education - Europe
- Seitenzahl: 224
- Erscheinungstermin: 30. April 2013
- Englisch
- Abmessung: 231mm x 155mm x 23mm
- Gewicht: 488g
- ISBN-13: 9780071806053
- ISBN-10: 0071806059
- Artikelnr.: 37039377
Rolf Jensen is Chief Imagination Officer at Dream Company. He is also a bestselling author, lecturer, and advisor to major international companies around the world. Mika Aaltonen is a research director at Aalto University in Finland, Fellow of the Royal Society of Arts in London, and CEO of Helsinki Sustainability Center.
Contents
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream.The Extended Now The West Is Between
Dreams The ThirdIndustrial Revolution The 2018 Recession The Flat Society
The Twenty-First-Century Growth Industries Mental Illnesses The Store as
Theater The New Middle Class A Whole New Worldin Marketing Measure
Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s?How Rich Are We
Now? How Rich Will We Be in the 2040s, Basedon Past Growth Patterns? The
Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The
Multipolar World of EconomicGrowth-The Meaning of Globalization Growth
Happens in Cities Textiles, Cars, and Electronics-Industries on the Move
The NewGlobal Middle Class-The 2 Billion People Market Opportunity
Cybersecurity
2 The Values of Nations: "How Are We?" 27
Cultural differences in values, and the changes that arelikely to take
place.A Sprint Through History and into the Future of Global Values
Happiness and Satisfaction with Life The Not-for-Profit Companyof the
Future The Flat Society-When Hierarchies Flatten New Technology as the
Equalizer: The Flat Marketplace TheCompany Level A Look Inside Our Brain
Emotional MarketSegmentation Postmaterialistic Consumers The
SpiritualSupermarket From Dark to Light The Happiness Market:The Rise and
Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume nowand will in the future.How We
Will Produce and Consume-The Relationship TheSelf-Organizing Society The
Us-Me Industry The "Handmade"Industry Is Growing The Under-the-Radar Market
TheE-Commerce Revolution The Shop as Theater The Shop asFactory The
One-Person Factory The AugmentedMarketplace If the Question Is Marketing,
the Answer Is FanManagement
4 How Will We Learn? 93
Learning may become the world's largest industry.The Limits of Our
Knowledge Being Wrong ContaminatedTruth Deep AQ Out of the Institutions
Open-SourceScience The New Nomads The End of the IsolatedMind Mind
Enhancement
5 Thinking About Systems 119
The globe as one interconnected system.A System of Systems The Planes of
Influence PlanetaryBoundaries New Economics Small State, Big Society
Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong.The Loyalty
Dilemma The Hierarchy Dilemma TheValue Dilemma The Sense-Making Dilemma The
GlobalizationDilemma The Openness Dilemma The Social OrganizationDilemma
The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the manytrends leading
us into the future.Eastern Dreams Western Dreams The West BetweenDreams The
East and the West in Globalization The UnitedStates and China: The
Different Value Patterns The Values of theFuture The Big Five Challenges
for the West The Big FiveChallenges for the East Three Examples from the
Future Change Driven by Consumers Is the West Heading Toward aReal
Revolution? The Exciting Future
References 181
Index 187
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream.The Extended Now The West Is Between
Dreams The ThirdIndustrial Revolution The 2018 Recession The Flat Society
The Twenty-First-Century Growth Industries Mental Illnesses The Store as
Theater The New Middle Class A Whole New Worldin Marketing Measure
Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s?How Rich Are We
Now? How Rich Will We Be in the 2040s, Basedon Past Growth Patterns? The
Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The
Multipolar World of EconomicGrowth-The Meaning of Globalization Growth
Happens in Cities Textiles, Cars, and Electronics-Industries on the Move
The NewGlobal Middle Class-The 2 Billion People Market Opportunity
Cybersecurity
2 The Values of Nations: "How Are We?" 27
Cultural differences in values, and the changes that arelikely to take
place.A Sprint Through History and into the Future of Global Values
Happiness and Satisfaction with Life The Not-for-Profit Companyof the
Future The Flat Society-When Hierarchies Flatten New Technology as the
Equalizer: The Flat Marketplace TheCompany Level A Look Inside Our Brain
Emotional MarketSegmentation Postmaterialistic Consumers The
SpiritualSupermarket From Dark to Light The Happiness Market:The Rise and
Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume nowand will in the future.How We
Will Produce and Consume-The Relationship TheSelf-Organizing Society The
Us-Me Industry The "Handmade"Industry Is Growing The Under-the-Radar Market
TheE-Commerce Revolution The Shop as Theater The Shop asFactory The
One-Person Factory The AugmentedMarketplace If the Question Is Marketing,
the Answer Is FanManagement
4 How Will We Learn? 93
Learning may become the world's largest industry.The Limits of Our
Knowledge Being Wrong ContaminatedTruth Deep AQ Out of the Institutions
Open-SourceScience The New Nomads The End of the IsolatedMind Mind
Enhancement
5 Thinking About Systems 119
The globe as one interconnected system.A System of Systems The Planes of
Influence PlanetaryBoundaries New Economics Small State, Big Society
Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong.The Loyalty
Dilemma The Hierarchy Dilemma TheValue Dilemma The Sense-Making Dilemma The
GlobalizationDilemma The Openness Dilemma The Social OrganizationDilemma
The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the manytrends leading
us into the future.Eastern Dreams Western Dreams The West BetweenDreams The
East and the West in Globalization The UnitedStates and China: The
Different Value Patterns The Values of theFuture The Big Five Challenges
for the West The Big FiveChallenges for the East Three Examples from the
Future Change Driven by Consumers Is the West Heading Toward aReal
Revolution? The Exciting Future
References 181
Index 187
Contents
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream.The Extended Now The West Is Between
Dreams The ThirdIndustrial Revolution The 2018 Recession The Flat Society
The Twenty-First-Century Growth Industries Mental Illnesses The Store as
Theater The New Middle Class A Whole New Worldin Marketing Measure
Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s?How Rich Are We
Now? How Rich Will We Be in the 2040s, Basedon Past Growth Patterns? The
Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The
Multipolar World of EconomicGrowth-The Meaning of Globalization Growth
Happens in Cities Textiles, Cars, and Electronics-Industries on the Move
The NewGlobal Middle Class-The 2 Billion People Market Opportunity
Cybersecurity
2 The Values of Nations: "How Are We?" 27
Cultural differences in values, and the changes that arelikely to take
place.A Sprint Through History and into the Future of Global Values
Happiness and Satisfaction with Life The Not-for-Profit Companyof the
Future The Flat Society-When Hierarchies Flatten New Technology as the
Equalizer: The Flat Marketplace TheCompany Level A Look Inside Our Brain
Emotional MarketSegmentation Postmaterialistic Consumers The
SpiritualSupermarket From Dark to Light The Happiness Market:The Rise and
Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume nowand will in the future.How We
Will Produce and Consume-The Relationship TheSelf-Organizing Society The
Us-Me Industry The "Handmade"Industry Is Growing The Under-the-Radar Market
TheE-Commerce Revolution The Shop as Theater The Shop asFactory The
One-Person Factory The AugmentedMarketplace If the Question Is Marketing,
the Answer Is FanManagement
4 How Will We Learn? 93
Learning may become the world's largest industry.The Limits of Our
Knowledge Being Wrong ContaminatedTruth Deep AQ Out of the Institutions
Open-SourceScience The New Nomads The End of the IsolatedMind Mind
Enhancement
5 Thinking About Systems 119
The globe as one interconnected system.A System of Systems The Planes of
Influence PlanetaryBoundaries New Economics Small State, Big Society
Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong.The Loyalty
Dilemma The Hierarchy Dilemma TheValue Dilemma The Sense-Making Dilemma The
GlobalizationDilemma The Openness Dilemma The Social OrganizationDilemma
The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the manytrends leading
us into the future.Eastern Dreams Western Dreams The West BetweenDreams The
East and the West in Globalization The UnitedStates and China: The
Different Value Patterns The Values of theFuture The Big Five Challenges
for the West The Big FiveChallenges for the East Three Examples from the
Future Change Driven by Consumers Is the West Heading Toward aReal
Revolution? The Exciting Future
References 181
Index 187
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream.The Extended Now The West Is Between
Dreams The ThirdIndustrial Revolution The 2018 Recession The Flat Society
The Twenty-First-Century Growth Industries Mental Illnesses The Store as
Theater The New Middle Class A Whole New Worldin Marketing Measure
Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s?How Rich Are We
Now? How Rich Will We Be in the 2040s, Basedon Past Growth Patterns? The
Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The
Multipolar World of EconomicGrowth-The Meaning of Globalization Growth
Happens in Cities Textiles, Cars, and Electronics-Industries on the Move
The NewGlobal Middle Class-The 2 Billion People Market Opportunity
Cybersecurity
2 The Values of Nations: "How Are We?" 27
Cultural differences in values, and the changes that arelikely to take
place.A Sprint Through History and into the Future of Global Values
Happiness and Satisfaction with Life The Not-for-Profit Companyof the
Future The Flat Society-When Hierarchies Flatten New Technology as the
Equalizer: The Flat Marketplace TheCompany Level A Look Inside Our Brain
Emotional MarketSegmentation Postmaterialistic Consumers The
SpiritualSupermarket From Dark to Light The Happiness Market:The Rise and
Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume nowand will in the future.How We
Will Produce and Consume-The Relationship TheSelf-Organizing Society The
Us-Me Industry The "Handmade"Industry Is Growing The Under-the-Radar Market
TheE-Commerce Revolution The Shop as Theater The Shop asFactory The
One-Person Factory The AugmentedMarketplace If the Question Is Marketing,
the Answer Is FanManagement
4 How Will We Learn? 93
Learning may become the world's largest industry.The Limits of Our
Knowledge Being Wrong ContaminatedTruth Deep AQ Out of the Institutions
Open-SourceScience The New Nomads The End of the IsolatedMind Mind
Enhancement
5 Thinking About Systems 119
The globe as one interconnected system.A System of Systems The Planes of
Influence PlanetaryBoundaries New Economics Small State, Big Society
Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong.The Loyalty
Dilemma The Hierarchy Dilemma TheValue Dilemma The Sense-Making Dilemma The
GlobalizationDilemma The Openness Dilemma The Social OrganizationDilemma
The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the manytrends leading
us into the future.Eastern Dreams Western Dreams The West BetweenDreams The
East and the West in Globalization The UnitedStates and China: The
Different Value Patterns The Values of theFuture The Big Five Challenges
for the West The Big FiveChallenges for the East Three Examples from the
Future Change Driven by Consumers Is the West Heading Toward aReal
Revolution? The Exciting Future
References 181
Index 187