Mike Kennard

Innovation and Entrepreneurship

• Gebundenes Buch

Produktbeschreibung

The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.

Produktdetails

• Management Practice Essentials
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 114
• Erscheinungstermin: 14. Mai 2021
• Englisch
• Abmessung: 221mm x 140mm x 12mm
• Gewicht: 260g
• ISBN-13: 9780367510572
• ISBN-10: 036751057X
• Artikelnr.: 62080389

Autorenporträt

Mike Kennard is Senior Lecturer in Innovation, Strategy and Entrepreneurship at Alliance Manchester Business School, University of Manchester, UK.

Inhaltsangabe

1 What are innovation and entrepreneurship?
2 Ideas, opportunities and creativity
3 New venture start-up and growth
4 Developing and sustaining innovative and entrepreneurial organisations
5 Knowledge Management, collaboration and User-Centred Innovation
6 Intellectual property and Open Innovation
7 Disruptive innovation and technology management
8 Strategic innovation management