Atal Malviya, Mike Malmgren

Gebundenes Buch

Big Data for Managers

Creating Value

Beschreibung

This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

Autor

Atal Malviya is CEO at Spark10 and Adjunct Faculty at Ashridge Executive Education at Hult International Business School, UK. He serves on the boards of many public and private companies. A passionate innovator, he writes and speaks about Entrepreneurship, Start-up Investing, Creating Value, Big Data, Blockchain, Machine Learning and Artificial Intelligence. Atal has an MBA from Ashridge Business School and MS Computer Science from India. Dr Mike Malmgren is Associate Professor at Ashridge Executive Education at Hult International Business School, UK and at Linköping University, Sweden. His interest is strategy innovation and how companies can create value. In addition, Mike has extensive experience as Managing Director for several technology companies in Sweden, the US, Australia and the UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 176
• Erscheinungstermin: 12. Dezember 2018
• Englisch
• Abmessung: 222mm x 145mm x 13mm
• Gewicht: 360g
• ISBN-13: 9781138593060
• ISBN-10: 1138593060
• Artikelnr.: 54828424