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In today's society crisis is certain and requires the ability to manage it. Things could go wrong for organizations such as breakdown of services, human error which can create problem to customers causing crisis. Crises can also occur with issues related to politics, races, or religion. Therefore to survive any crisis the ability to manage the crisis has huge importance. The action that an organization takes can have either positive or negative consequences. The consequences could have implications on finances and reputation of the organization, which in turn contribute to the overall success or failure of the organization in the future. A crisis is traditionally defined as an unusual situation or unexpected event that can affect individuals or organizations, may cause financial and reputational damage, or can threaten stakeholder relations.