Andere Kunden interessierten sich auch für
![Brand Management in the Age of Digitalization (eBook, PDF)]( "Brand Management in the Age of Digitalization (eBook, PDF)")
Brand Management in the Age of Digitalization (eBook, PDF)15,99 €![New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management (eBook, PDF)]( "New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management (eBook, PDF)")
New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management (eBook, PDF)29,99 €![Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers]( "Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers")
Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers" Sensory Perception (eBook, PDF)16,99 €![Factors influencing the female consumers]( "Factors influencing the female consumers")
Factors influencing the female consumers" attitude and purchasing behaviour of functional foods in UK (eBook, PDF)5,99 €![Factors Influencing Consumers' Intention to Purchase Clothing Online (eBook, PDF)]( "Factors Influencing Consumers' Intention to Purchase Clothing Online (eBook, PDF)")
Factors Influencing Consumers' Intention to Purchase Clothing Online (eBook, PDF)18,99 €![Factors with Strongest Contribution to Explaining Consumers]( "Factors with Strongest Contribution to Explaining Consumers")
Factors with Strongest Contribution to Explaining Consumers" Search Intention as a Dependent Variable (eBook, PDF)5,99 €![What factors influence consumers to buy meat substitutes? (eBook, PDF)]( "What factors influence consumers to buy meat substitutes? (eBook, PDF)")
What factors influence consumers to buy meat substitutes? (eBook, PDF)39,99 €
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster, language: English, abstract: As a result of the rise of digital technologies new media phenomena shape the rela-tionship between customer and company. Companies need to take the shift in rela-tionships into account when managing customer relationships in the age of digital-ization. Customers are now more involved and adopt a more powerful position as market participants. Simultaneously, companies are able to interact with their cus-tomers directly. One new media phenomenon is the emergence of virtual commu-nities which are hosted by firms for commercial purposes. Virtual communities permit companies to enhance the customer-firm-relationship and promote consumer-to-consumer interactions. With the help of virtual peer-to-peer problem solving (P3) commu-nities, companies can complement their service support in a low-cost way. Thus, the research question of this seminar paper pertains to this issue: What motivates consumers to participate in firm-hosted virtual P3 communities?