Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK. Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.
Inhaltsangabe
Table of Contents Introduction: What is digital and social marketing? Chapter One: Author Brands Chapter Two: Research & Identifying Insights Chapter Three: Master Social Strategy Chapter Four: Campaign & Evergreen Strategies Chapter Five: Creative Ideation Chapter Six: Production Chapter Seven: Promotion Chapter Eight: Community Building Chapter Nine: The dirty `I¿ word - Influencers Chapter Ten: Reporting/Metrics and Success Chapter Eleven: TL;DR Appendices Index
Table of Contents Introduction: What is digital and social marketing? Chapter One: Author Brands Chapter Two: Research & Identifying Insights Chapter Three: Master Social Strategy Chapter Four: Campaign & Evergreen Strategies Chapter Five: Creative Ideation Chapter Six: Production Chapter Seven: Promotion Chapter Eight: Community Building Chapter Nine: The dirty `I¿ word - Influencers Chapter Ten: Reporting/Metrics and Success Chapter Eleven: TL;DR Appendices Index
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